We opened doors for local homebuyers.

Luxury real estate projects, upscale amenities and a booming housing market fueled the perception that Ward Village was not for locals. That is, until Ke Kilohana. For the first time in Ward Village, a condominium offered homes specifically for local first-time homebuyers. The problem was, the people who wanted it didn’t think they could afford it.

The dream of homeownership in Hawaii is an expensive proposition that can seem out of reach. To engage in the purchase process, local first-time homebuyers need to feel a real estate opportunity is within their grasp, to see themselves and people like them in the home, and to feel comfortable talking with a salesperson.

To help buyers picture themselves at Ke Kilohana, we created stories starring people just like our target audience. The work featured a family, a couple, and a young professional enjoying their lives at Ke Kilohana. The campaign was supported by a Salesforce-integrated website that managed buyers from their initial inquiry through to their actual move-in date.

Calvin Mann, Senior Director, Development, Howard Hughes Corporation

In addition to the collateral and digital work we also refined the visuals to communicate a feeling of urban island living. Everything from finishes to art work and even the people were hand selected and incorporated into the renderings used throughout the campaign.