We helped a bank ball out.

Opportunity_

Make a bank feel as big as a star quarterback.

First Hawaiian Bank, now in its third year of sponsorship with Marcus Mariota, wanted to connect Mariota as a bank customer and also show how his local values were rooted in their very own. So we stepped up to the challenge and created two spots: one that tied directly into Mariota's hero status and another that positioned the bank as integral to Mariota’s journey.

First Hawaiian Bank and Marcus Mariota: Mariota Myths
First Hawaiian Bank and Marcus Mariota: Our Journey

Channels_

Branding, Video

view previous project
Blood Bank of Hawaii_

We challenged locals to prove their toughness.

view next project
Emerson Company_

We helped turn clean energy research into a movement.