Background_
The Palace Hotel is a San Francisco icon
The largest hotel in the world when it opened in 1875, The Palace Hotel has been a symbol of luxury in San Francisco, hosting Presidents, dignitaries and celebrities during its illustrious history. But today, travelers are less aware that this downtown landmark offers a memorable stay in a truly unique setting.
Insight_
Let’s open The Palace Doors
In an increasingly noisy world, The Palace Hotel needed to stand out to travellers to make it a must-visit destination today. Working with The Palace team, we created a more experiential website that told the story of an inspiring stay at this landmark of luxury.
Solution_
Step inside The Palace
The new Palace Hotel website captured the elegance, history, and opulence of this stunning property through a modern lens and clean design. The site showcased immersive video, curated photography, and custom icons to transport visitors to the unique dining, amenities, and activities throughout this distinguished destination and beyond.
Results_
- The Palace client was very happy with the website with bookings through the new site increasing, accounting for a substantial amount of revenue.
- The homepage has attracted tens of thousands of user sessions with a low bounce rate, showing that content is more compelling and visitors are more engaged.
Channels_
Digital
MVNP's Roles_
Advertising, Design, Digital, West Coast
