
A few weeks ago, Ryan Ozawa of Hawaii Blog fame noticed a few MVNP clients advertising on his favorite podcasts. That spurred his question of how and why our media department uses geo-targeting for national podcasts. Thanks Ryan, you just sparked our latest blog! The popularity of podcasting, with its diverse niche content and on-demand convenience, is undeniably on the rise. According to Nielsen Podcasts Insights 2017, 50% of homes are podcasts fans, creating a strong…