We got fire advice from a Wood Dragon.

At MVNP, we look forward to sending out a Chinese New Year card every year because our Chairman Emeritus Nick Ng Pack is as proud of his Chinese heritage as we are to be part of Hawaii’s multicultural community. 2024 was the Year of the Wood Dragon, and in Chinese culture, dragons are associated with power, wisdom, and good fortune.

At a time of year when our audience was looking ahead to the next, we tapped into this natural curiosity to increase user engagement. Pairing a Chinese-inspired design with fun, eye-catching pops of color, we invited viewers to tap and hold to discover their very own witty, unexpected piece of “fire advice from a Wood Dragon.”