We brought a senior living community into the future.

Plaza Assisted Living was ready to debut Plaza Life, a holistic, science-backed initiative designed to optimize residents’ quality of life through nutrition, hydration, exercise, and stress reduction. But local families often feel guilty about placing their kūpuna in assisted living communities. MVNP’s task: break through the clutter of senior care advertising that all felt the same, and help this audience feel good about Plaza Life, the best way for Hawaiʻi seniors to live a truly healthy and fulfilling life.

Plaza Life simplifies something that can be complicated — health. So, let’s show the positive results of Plaza Life happening for a resident in real time.

Our “Plaza Life” campaign used dynamic, tech-oriented on-screen graphics and bold, stylistic typography to showcase Plaza Life’s innovation and scientific roots. Telling the story of a senior discovering her optimal quality of life at The Plaza, we made Plaza Life’s four pillars visually exciting and fun, just like how Plaza Life makes health exciting and fun for residents.