Hawaiʻi Rooted Campaign
Hawaiʻi Visitors and Convention Bureau
The 26th Annual Communicator Awards
Video – Branded Entertainment – Campaign – Branding
Kyle Reutner
An ex-bartender works with Hawaiian researchers and local farmers to return glory to noble cane with craft and mixology, redefining the Mai Tai as a worthy cocktail.
Cliff Kapono
A young Hawaiian leaves home to further his education and returns with the ability to use chemistry as a platform to share ancestral wisdom with the modern world.
Mark Noguchi
A tough decision to leave a coveted hula halau paves the way for a chef to introduce people to cooking – and living – with intention.
Kaui Kanakaole
A kumu hula teaches how to respect the mana (power) of her Native Hawaiian stronghold.
Keoni Kaholoaa
A park ranger once disconnected from his culture embraces his identity as a descendent of Pele, the volcano goddess.
Isaac Bancaco
A spearfisherman and chef exemplifies taking only what you need, defending the ocean’s bounty and representing local farmers and fishermen in his cuisine.
Lyndsey Haraguchi-Nakayama
An epic storm tests a fifth-generation taro farmer’s legacy of sustaining the community.