Hawaiʻi Visitors and Convention Bureau

The 41st Annual Telly Awards

Branded Content Campaign: Business-to-Consumer

A park ranger once disconnected from his culture embraces his identity as a descendent of Pele, the volcano goddess.

A spearfisherman and chef exemplifies taking only what you need, defending the ocean’s bounty and representing local farmers and fishermen in his cuisine.

An epic storm tests a fifth-generation taro farmer’s legacy of sustaining the community.