We put 76 on the local driver's side.

Market Situation_

How does 76’s “On the Driver's Side” campaign translate to local audiences?

That was the challenge our client gave to us, and we eagerly explored the unique way Hawaii enjoys road-tripping, local style. Whether it's heading out for a hike in the middle of nowhere—where running out of gas might seem more dramatic than it actually is—or going on a family beach trip that keeps reverting to square one, drivers know that 76 Hawaii is on their side.




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Hawaii Tourism Authority_

We sold Hawaii to millennials.

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Hawaii Visitors & Convention Bureau_

We took Hawaii beyond cliché.