We turned commuting into a mission.

OPPORTUNITY_

When the commute is tough, the tough come to Hele.

It had been a few years since Hele charged into the Hawaii market as a new gas brand, and the chatter had begun to die down. It was time to shake things up again.

This time, MVNP channeled commuters’ mission-driven determination to get from point A to point B into the mindset of iconic movie characters, making Hele is the fast place where everyday heroes can fuel up and Hele on.

Par Hawaii - Hele: Road Warrior
Par Hawaii - Hele: Rebel Redheads

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First Hawaiian Bank_

We turned bankers into business champions.

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Hawaii Visitors & Convention Bureau_

We unearthed Hawaii’s roots.